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Search Results for Author 'Bauer, Johannes C.':

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Using Adaptive Decision-Making in Customer Management

Idea posted: October 2013

Institutions: University of St. Gallen    Goethe University Frankfurt    New York University Stern School of Business   

Authors:

Customers are considered a firm’s most important asset, and acquiring and retaining them is a vital concern for managers. But how exactly do managers make customer management decisions? According to…

  READ MORE   PIN TO MY IDEAS Idea #241

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